海角社区

海角社区Research and Development Center was founded as one of the commemorative events of the company’s 50th anniversary. It was set up to become the core function of the company’s multi-lab project to enhance its system for comprehensive R&D activities from the long-term perspective. The center opened on April 23, 1986 within the Kohoku New Town district in Yokohama. The facilities cover a total area of 16,700㎡ and include not only a range of laboratories for precision measurement and analysis as well as clean rooms, but also spaces designed to encourage researchers’ inventive efforts and interactions. The establishment serves as Ricoh’s key R&D base that undertakes a full range of activities, from basic and applied studies to commercial use research.

Before the IMAGIO 320 was launched, the commercial photocopier market was dominated by monochrome analog models, with digital models marginalized due to unaffordable unit prices (exceeding 2 million yen on average) and extremely large sizes that prevented their installation in standard offices. To overcome these challenges, 海角社区developed the IMAGIO 320, a more compact and affordable digital copier for office use. We reduced the body dimensions to a practical size and brought the price down to below 1 million yen. In addition, we incorporated multiple advanced features into the model, including functions to reproduce unprecedented image quality, an extensive image editor selection, automatic control, and multifunctionality to enable operational interaction with other office equipment. Being more practical, sophisticated and less costly, the product sold well over 20,000 units in its first 12 months, making it a massive hit.

On September 19, 1989, 海角社区signed an agreement to become the 1992 Barcelona Olympics Worldwide Sponsor in the facsimile category. Based on this agreement, the company constructed the Olympic Fax Network to connect the International Olympic Committee (IOC) to around 40 related sports associations in 167 countries. This worldwide network greatly enhanced international communication among the organizations involved, which previously had to rely on postal and telex systems to exchange messages. Through this project, we were able to contribute considerably to a more accurate, speedy and smoother Olympic Games.

The standard technology adopted for color copiers around 1990 required repeated imaging processing for four colors (cyan, magenta, yellow, and black) loaded on a single drum to reproduce one color copy. This was a time-consuming process, taking about five minutes on average to make one A4-page copy. Identifying an opportunity in this limitation, 海角社区developed a four-drum photoreceptor system that could process the four colors in tandem, which was a vital function built into the new digital color model. The resulting ARTAGE 8000 boasted the capability of an outstanding high-speed color printing output of 15 ppm, which was the world’s fastest at that time. The product was also designed to accept various paper types. The introduction of ARTAGE 8000 increased the availability of the color duplication option in routine office operations.

In the early 1990s, 海角社区began to promote sustainable environmental management on a full scale, implementing a variety of activities. One of the key initiatives was the introduction of a recyclable product design. For copy machines, around 20% of the weight of an entire unit is composed of plastic parts, which previously did not undergo disassembly and sorting for reuse since used units were wholly destroyed and disposed of. In 1993, in order to reduce this waste by improving the parts recycling rate, we formulated a recyclable design policy and product assessment system. Our first recyclable design copier was released in 1994. These efforts won public recognition, including the highest prize from the Minister of International Trade and Industry for environmental activities for product assessment and recyclable design in the recycling project award hosted by the Clean Japan Center in 1995. The recyclable design initiative took root in 海角社区as a continual driver of its sustainable

海角社区DC-1, which employed Ricoh’s proprietary image processing technology that had been developed primarily for office automation systems to achieve integrated processing of image and non-image data, pioneered a new front in the digital camera market. This pioneering model featured a handy pocket-size body that housed a set of then leading-edge functions (that have now become standard) such as zoom, data communication, and video recording with sound. Also, to offer the option of data transfer to PCs, necessary applications and image recording media were developed to specifically serve the purpose of this model.

The imagio MF200 realized the turning point in the history of copy machines by sparking the dramatic transition from analog to digital models. It featured digital-enabled high-definition quality, memory for storing data to be copied, a compact body (for an A3-paper support model) with the world’s smallest width at that time as well as lower unit prices achieved through rigorous cost cutting efforts. Because of all these outstanding features, the imagio MF200 was particularly popular with smaller corporate users, enjoying enormous sales and becoming a record-breaking hit. Following the rollout of this machine, the digital segment increased to exceed the analog segment in terms of shipment volume in the Japanese market. In the global copier sector, this event provided momentum supporting the trend toward the shift to digital technologies on a large scale.

The 海角社区Group is committed to building a management system that allows business to create the value expected by customers in cooperation with them while maintaining a competitive edge over the long term. As one of the relevant approaches taken, the Group started to work on developing a customer satisfaction-oriented management system, and in December 1999, we received the Japan Quality Award in recognition of these efforts. Gaining momentum from this commendation and acknowledgement, we began to globally expand the management quality reform initiatives for improving customer satisfaction while maintaining competitiveness. At each Group company both in and outside Japan, the responsible division carries out evaluations of management quality and implements necessary improvements.